ACTA says its is deeply concerned and “strongly objects” to American Airlines’ decision to limit traveller loyalty points accrual to direct bookings and a select group of travel agencies – a move it says “effectively marginalizes a vast number of travel agencies and travel advisors.”

“This move undermines the principle of fair competition and creates an uneven playing field, disadvantaging both consumers and many travel agencies,” said ACTA president Wendy Paradis.

The American Airlines policy announced earlier this week states that effective May 1, 2024, only direct bookings with American Airlines and selected partner airlines, along with a specific list of ‘preferred travel agencies’ will qualify for earning traveller loyalty points.

“ACTA views this change as a significant departure from equitable business practices and a direct threat to the healthy competitive environment that has long benefitted consumers and the travel industry alike,” said Paradis.

ACTA is urging American Airlines to reconsider this policy change and work collaboratively with the entire travel agency community to foster a healthy, competitive environment that benefits all stakeholders.