Six months after recording its largest booking day, Holland America Line says it surpassed that mark last week to set a new single-day sales record. The bookings on Jan. 16 topped the previous record from July 11, 2023, by 18%, making it the biggest sales day in the 150-year history of Holland America Line.

The cruise line also set a record for the week ending Jan. 19, achieving its largest-ever bookings week during a “wave” season, the traditionally high booking period for the cruise industry between January and March.

Over one-third of the week’s bookings were for Holland America Line’s Alaska cruises. Guests were also planning ahead, with 22% of the reservations made for cruises in 2025 or later.

“Stacking records on top of records is a sign of continued strength for our business and an endorsement from our guests that they are truly having the time of their lives exploring the world with us,” said Holland America Line president Gus Antorcha. “Our position as the cruise line with the most visits to Alaska’s glaciers and more ways to see wildlife is resonating, and we’re pleased to see so many guests already planning their 2025 vacations.”

The records reflected Holland America Line’s “Time of Your Life” sale, which continues through Feb. 29, and enables guests who book select summer 2024 through spring 2025 cruises with the “Have It All” premium cruise package to receive a free stateroom upgrade, fare discounts, free fares for kids and reduced deposits. And cruisers who book before Jan. 31 also receive up to $500 per stateroom onboard credit, depending on cruise length. This is in addition to the perks of shore excursions, beverages, specialty dining and Wi-Fi also included with the “Have It All” fare.