Air Transat passengers can now purchase upgrades on the airline with Plusgrade, which gives ticket holders multiple opportunities to move up to Club Class, featuring the comfort of an exclusive cabin, plus gourmet meals and priority airport service.

A leader in ancillary revenue solutions for the travel industry, Plusgrade enables passengers to place a bid for a Club Class upgrade on eligible flights up to 26 hours before departure.

Additionally, passengers can also opt for an instant upgrade during online check-in, available 24 hours prior to departure.

Plusgrade’s integration of the upgrade product is fast and easy and built to ensure there’s no impact to the passenger check-in journey while allowing Air Transat to merchandise available inventory within a responsive, dynamic platform.

“Airlines are increasingly looking for innovative ways to upgrade the traveller experience while boosting ancillary revenues,” said Ken Harris, Founder and CEO of Plusgrade. “We are thrilled to partner with Air Transat and integrate seamlessly into their customer journey.”

Michele Barre, Chief Revenue Officer at Air Transa added, “We believe that travel should be comfortable and memorable, and this partnership allows us to deliver enhanced experiences that will delight our customers before their journey even begins.”

The partnership between the two Montreal-based companies signifies a thriving and innovative Canadian travel market, says Air Transat.