Goway’s groups department’s says its new “Journey to Success” platform makes booking 10 or more people “easier than ever,” with four exclusive tools and an elevated support that covers 115 destinations.

Noting that its Groups Only division is one of the largest dedicated group divisions in North America, Goway says its experts can customize any kind of group while also providing travel advisors and group leaders important self-management tools, along with a “state-of-the-art email journey to help everyone stay on track when planning a group vacation.”

Goway Groups Only’s “Journey to Success” includes:

• A Groups Management Tool to aid in collating all required client details.
• A Groups Marketing Toolkit featuring best practices, tips, and tricks for marketing a group.
• A Groups Marketing Coaching Session with a Goway Account Manager to review a plan for marketing to maximize success.
• A five-part training video series on how to book group trips for 10 or more travellers.

“Our aim is to engage our clients throughout the lifetime of a group booking,” says Shirley Rourke, VP Groups Only. “We want to maximize everyone’s efforts to ensure maximized profits. We don’t want travel advisors and group leaders to just book a group; we want it to be a smooth process and to ensure a great return on their investment.”

When booking a group trip with Goway Groups Only, travel advisors can also earn rewards on their GowayPro Visa rewards card and a wild card stamp on the popular Passport to a Free FAM program. Group leaders can even qualify for free trips. More details are available on Goway Groups Only’s website.