The Barbados Tourism Marketing Inc. (BTMI) in partnership with BookBarbados and Tripian has launched the Barbados ‘World of Difference’ Experiences Campaign, an innovative initiative designed to enhance the value proposition of the experiences that can be enjoyed in Barbados while driving the on-island spend of visitors.

The campaign, says BTMI, is part of an ongoing commitment to position Barbados as a loyal and relatable destination, ultimately encouraging longer stays, trip extensions, and attracting new visitors to the island.

In effect until Oct. 15 for travel through Oct. 31, travellers are invited to book a holiday to Barbados through their preferred booking mechanism and stay at an approved accommodation partners.

Once a booking to Barbados has been made, travellers should visit www.bookbarbados.com/worldofdifference to register for the program, providing the required details for redemption in Barbados. Each approved traveller will receive BBD$200 (CDN$135) in a digital wallet format, to be spent exclusively within Barbados. Travellers then redeem their cashback through Book Barbados with these easy steps:

• Once the booking is verified, it’s time to start spending
• Simply go to the BookBarbados Trip Planner to access the wallet showing offers for all participating partners
• Claim the cashback offer and it will be shown in the wallet
• Download the BookBarbados Trip Planner App to a phone, which is required to redeem vouchers with each partner.
• Book directly with a partner, advising them of the World of Difference Cashback voucher.
• The partner will scan the QR code to redeem the cashback and apply a credit to the bill instantly.

Entry criteria

Participants must meet the following criteria:

• Be over 18 years old.
• Be travelling for more than 4 days to Barbados.
• Be staying at an approved accommodation property.
• Must complete the full entry form and upload proof of trip booking.