Recently, we covered the basics of Google Analytics to understand website traffic. Here we’ll take a look at how you can improve your website’s ranking with Google, ultimately making it easier for people to find you on search.

1. Optimize your website for keywords: Conduct keyword research to determine relevant and popular keywords for your industry, product, and target audience. Use these keywords in page titles, meta descriptions, and headers to have a major impact on search traffic.

2. Improve website loading speed: Use the Google PageSpeed Insights free tool to analyze website loading speeds and optimization issues like image compression, minifying code, and server response time. Some quick fixes can improve a website’s performance in real time.

3. Use high-quality backlinks: This is one of the best ways to increase organic traffic on the website and build brand value. Backlinks are mentions or links on other web properties leading to your property. Make sure you earn these from reputable websites to increase credibility and domain authority.

4. Create high-quality content: Publish original content regularly to engage visitors and improve your Google ranking. Content is the ultimate requirement for your website’s health. The better the content and distribution, the more traffic you will attract.

5. Promote on social media: Social media is the prime source for creating traffic on your website. Share your website’s content on social media platforms and encourage followers to share it. This can increase traffic, engagement, and brand awareness.

(Digital Digest is a continuing series provided courtesy of the MPE Caribbean Report, which offers travel and tourism news weekly. It is published by US-based integrated marketing agency Marketplace Excellence, which has an office in Richmond Hill, Ont. www.marketplaceexcellence.com)