Canada Jetlines has announced the appointment of Charles McKee to lead the company’s commercial activities, replacing Duncan Bureau, who is leaving the company to pursue other opportunities, reportedly elsewhere in the aviation sector.

Effective June 28, McKee will take over chief marketing and revenue responsibilities in the travel technology, airline, hotel, and national destination marketing sectors for the company. His most recent position was as SVP, Commercial Products, for Sabre Corporation.

“Charles brings with him more than 30-years of experience with leading travel companies, in marketing, branding, sales and revenue management. He is an excellent addition to the Canada Jetlines team and will focus on growing brand awareness, distribution channels, and sales and revenue growth for the company,” said Canada Jetlines’ CEO Eddy Doyle.

His prior work has included Executive Director, Markey Int’l, a boutique investment and advisory group focused on the travel space; chief commercial officer roles at Radisson Hotel Group Americas and lastminute.com; chief marketing roles at Delta Hotels & Resorts, Malaysia Airlines, and Air Canada; and senior leadership roles at the Canadian Tourism Commission and Virgin Atlantic Airways.

The well-known Bureau, whose CV in Canada includes WestJet and Air Canada, as well as Malaysia Airlines and Etihad, was instrumental in the start-up of Canada Jetlines, which flew its first flight Sept. 22, 2022.