Calling the situation “so deeply regrettable,” Regina mayor Sandra Masters says a decision has not been made on whether the city’s tourism agency will keep its name after a controversial rebranding rollout that seemed to make light of the Saskatchewan capital’s name rhyming with vagina.

Experience Regina recently launched the rebrand and posted on its social media accounts: “We are the city that rhymes with fun.” Its website also had “show us your Regina” written above a block of Instagram posts.

Masters noted that the intention of the campaign was to promote the city and its people, but that wasn’t what happened.

Critics quickly complained the slogans were unnecessary and took the city backward in advancing women’s rights.

“Not all can get past it,” Masters admitted, but added, “By and large, people make mistakes. We are human beings. It’s human beings running all these things.”

Opposition NDP Status of Women critic Jennifer Bowes wrote on Twitter that the tag lines were misogynistic.

Two days later, the organization, previously known as Tourism Regina, apologized and removed the phrases.

Tim Reid, the agency’s CEO, said in a statement posted on social media that it “fell short of what is expected from our amazing community with some of the slogans that we used.”

Masters said she has heard from people calling for Reid’s dismissal over the rebranding, but said she thinks there has been accountability for the error.

“I don’t think we dig holes and throw people in them and cover them up because of a mistake.”

Mentions of Regina’s rhyming name by prominent comedians and in movies have drawn some laughs over the years. Late-night TV talk show host Jimmy Fallon had a good chuckle with it in 2018.

In the movie “Deadpool,” superhero Wade Wilson, played by Canadian actor Ryan Reynolds, also uses the joke saying he’s from the city.