The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Executive Officer, creating history as the organization’s first female leader. Berkeley has been serving as the BTA’s Interim CEO since June 2022.

“The organization, and Bermuda as a whole, will benefit greatly from her leadership and expertise,” said Wayne Caines, Chairman of the BTA Board. “As Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so…”

Within the last nine months, Berkeley, who joined the BTA in January, 2020, has “helped to build a new leadership team that is better fit to meet the organization’s needs, reengaged with key industry leaders, and most importantly, restored the credibility of the BTA in the eyes of its stakeholders,” says the BTA.

In response to official appointment Berkeley commented: “We are starting to see incremental growth along with a reinvigorated local community. Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through. By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open business…”

She adds that the BTA is looking forward “a steadying year of growth” and strengthened international partnerships to support Bermuda’s tourism future.