30 SEP 2019: For the fastest growing tourist destination in Mexico, Los Cabos is not sitting on its laurels. The Los Cabos Tourism Board reports a steady growth of 18 percent in Canadian arrivals,  adding to the already growing region where the latest reports indicate Los Cabos tourism has grown 16 percent, representing 1.5 times the overall pace of Mexico.

Monica Garcia, vice-president of Jesson and Company and a PR representative for the tourism board, who held a press luncheon last week, conveyed the region is a hotbed for luxury vacation seekers interested in local experiences with some of the hottest culinary finds in the world located in this Mexican sun spot.

Bite into Los Cabos

“This is a culinary paradise,” she says on the culinary scene. Some of the best chefs either have opened restaurants, or have sharpened their knives to create some of the most innovative dining experiences that are being showcased at the stream of new luxe hotels.

Growth and the Future

The tourism board is working with the private sector, she explained resulting in the country's biggest tourism success story. Despite the federal government's closure of Mexico's tourism boards worldwide with a few exceptions, Los Cabos has attracted the attention of key stakeholders and investors to create new hotels and new flights.

“Los Cabos and the tourism administration have been pioneers in creating a new independent fund which is derived from hoteliers and stakeholders,” she said.

Over US$1-billion has been invested infrastructure and properties which has resulted in a hefty slate of exclusive high-end hotels coming online. “In the past seven years Los Cabos has added 6,000 rooms,” Garcia says of the private sector's commitment to create Mexico's most luxurious tourism zone.

In 2020 alone, there will be seven new properties scheduled to open which will boost 1,352 additional new rooms to the in-demand hotel inventory. Among the stellar hotel list are the Park Hyatt, Solaz Los Cabos, Caesar's Palace and the Aman.  Overall, the hotel inventory she relayed is comprised of the EP Plan, family hotels, couples only resorts, small boutique properties including 1/3 all-inclusive resorts.

A representative from the luxury all-inclusive Le Blanc Spa Resort Los Cabos relayed how this new property, which opened last year, can compete with its neighbouring properties.

“From wellness and culinary to spas, clients are really seeing the value in staying at an all-inclusive,” said Cessie Cerrato, senior director of public relations. Their flagship Cancun 5-star all-inclusive property has garnered great reviews from TripAdvisor. “Our Cancun location was so successful we decided to come into the Los Cabos market,” she added.

A New Gateway to Sun

Los Cabos has also invested US$50-million toward an airport terminal expansion. “We have a brand-new international terminal for arrivals,” Cerrato said of the destination. “Los Cabos is the only destination in Mexico where you cannot arrive by car. You need to arrive by plane.”

Currently, Canadians have 11 Canadian gateways to Los Cabos to choose from, and carriers like Swoop are starting new seasonal flights in November to help winter bookings. Watch for direct flights from Edmonton once a week and Winnipeg twice a week.

High Guest Repeat Factor

Seven out of 10 visitors to Los Cabos are repeat clients while 90 percent of the first-time visitors who have enjoyed the sun offerings in the region say they would return.

Clients will quickly immerse in nature as 42 percent of the territory of the Baja California Sur are protected areas.


Located at the tip of the Baja Peninsula this vacationer's paradise is nestled on protected natural area sandwiched between the Sierra De La Laguna mountains and the Sea of Cortez. Discover two quaint towns, San Jose del Cabo, a traditional ancient village, and the fabled Cabo San Lucas built for tourism with marina offerings. The Tourist Corridor is the popular roadway with the best golf courses and a myriad of high-end hotels and mansions.

Sustainable Developments

The destination affords the highest commitment to sustainability. There is the Biosphere Reserve Sierra de La Laguna, and the ongoing protection of marine turtles and colonies of sea lions. “Jacques Cousteau used to call the Cabo Pulmo (Marine Reserve) the aquarium of the world,” said Garcia. Cousteau's favourite place in the world is home to the largest coral reef in the Eastern Pacific.

Los Cabos, the younger city is strict with its image control, so the area is void of billboard advertising with height restrictions for hotels. Designs mirror the natural features “blending in.”

“When you go there you don't feel like its overrun,” Garcia says. Cruise ships are restricted from docking to ensure coastal preservation. Instead cruise clients are tendered ashore in small boats.

On beaches, Los Cabos boasts 19 Blue Flag certified beaches, the highest concentration of Blue Flag beach designations in Mexico. The certification applies to excellent water quality maintenance for swimming and the environment.  Clients can enjoy swimming at the Playa El Chileno along the Tourist Corridor or any of the 13 Blue Flag beaches in Cabo San Lucas or make a splash in San Jose del Cabo at Playa Palmilla and Playa Acapulquito.

The region is revered for its championship golf courses, renowned fishing tournaments, sun, sea and yes, whale sightings.


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Ilona Kauremszky

A regular contributor to Travel Industry Today, Ilona is a prize winning journalist whose writing pursuits have taken her around the globe.

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