25 MAR 2019: Donovan White, Jamaica’s Director of Tourism has announced the appointment of Camile Glenister as the new Deputy Director of Tourism, Marketing at the Jamaica Tourist Board (JTB). Glenister, a veteran marketing communications professional with 20 years of product, campaign and strategy development and digital media execution, recently assumed her new role.

“We are pleased to welcome Camile to the Jamaica Tourist Board team,” said Director White. “Given our strong digital push, we believe her appointment is timely and will help us utilize the various technologies with greater effectiveness to meet our desired marketing goals. As an experienced digital marketer, Camile’s expertise will be key as we strive to be more aggressive in the branding of our destination in a highly globalized and technology-driven world.”

Glenister recently served as Regional Senior Manager at Scotiabank with responsibility for International Marketing within the Caribbean Region. While there, she led the regional marketing team in the development, implementation and execution of a variety of integrated, multi-channel mass marketing and digital campaigns which support growth and loyalty objectives, spanning over 19 products in 17 countries. As a Brand Ambassador, she interfaced with the Global Brand Management team to ensure alignment of the Regional brand.

Prior to that, she served as Scotiabank’s Regional Senior Manager, with responsibility for the marketing of Credit & Debit Cards and Everyday Banking. During that period, she maximized partner relationships and led the communication strategy to deliver strong results, optimizing media budgets and exposure.

Glenister is a graduate of the University of the West Indies with an MBA in General Management, specializing in Marketing & International Business Management. She holds a Certificate in Digital Marketing from Harvard University.

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