22 NOV 2017: The latest visitor arrival figures from Quebec’s tourism organization for this year indicates record breaking numbers. At the annual Discover Quebec Day held last week in Toronto, guests learned that the success of this year’s performance is due to a few factors: Canada’s 150th anniversary, Montreal’s 375th anniversary, and the vast array of tourism products available to satisfy any client interest.  

“We saw double digit growth. Both Montreal and Quebec City saw the largest arrivals,” Vincent Lefebvre, marketing manager in the USA with Alliance de L’Industrie Touristique Du Quebec told Travel Industry Today.

“Our reputation as a safe and welcoming destination has contributed to a banner year,” said Gillian Hall spokesperson of Destination Quebec with VoX International who added, “Quebec was the most visited province in Canada this past year.”

Destination Quebec reports that this summer had a 10 percent increase compared to a four percent increase in Ontario while British Columbia received a two percent growth.

Over 12 partners presented unique offerings to entice trip planning, with many ideas available in the brochure, Next Stop, Quebec! 14 ways to discover Quebec, which highlights 14 flagship experiences that invite clients to discover new attractions, popular excursions, and special events across Quebec.

For the travel trade, the regions of The Laurentians, Abitibi-Temiscamingue, and Outaouais recently released a travel compendium called “The Explorers’ Route,” a pamphlet listing tourism contacts, and suggested itineraries that can be customized.

“Discover a different Quebec,” says Anne Chardon, media rep with Tourisme Outaouais, who added the trip planning with this programe is flexible and can be adapted to client interests with extended stays in the various regions.


For instance, clients visiting the National Capital Commission (NCC) region of Ottawa can traverse the Ottawa River to the leafy Outaouais for R&R and outdoor fun.

The Outaouais which includes quaint villages of Wakefield and Montebello has a couple of new properties.

The O’Brien House, a restored historic home of the man who laid the groundwork for the NHL is becoming a boutique hotel. The12-room luxury property overlooks Meech Lake and is operated by the folks of the renowned Wakefield Mill Hotel and Spa and the Eco River Lodge.

The Manoir Chamberland, a former presbytery converted into a luxe adults-only 8-room boutique hotel has heated floors, marble bathrooms, and a heated saltwater pool straight out of a Hollywood villa.

The Laurentians

This four-season destination situated in drop dead gorgeous landscapes of Québec is renowned for a few things: Mont Tremblant among them.

For agents familiar with the Fairmont Tremblant, you won’t recognize the place. The property underwent an extensive renovation and from all accounts, this fixture is vying to become the next culinary spot in the Laurentians with an entrende plate sharing option among other dining experiences.

But one of the more unique experiences I learned about in this outdoor playground is the Forest Survival programme. “Which hotel do you stay at?” I asked Pierre Bessette Tourisme Laurentides media rep. No hotel here. The forest survival programme has clients DIY their own shelters.

“You have to learn to orient yourself to build your own shelter, find your own food, and in the summer, they teach you how to hand fish,” he says of the program offered by local operator kanatha-aki.com, a local company open year-round.

Abitibi Temiscamingue: The Art of Unwinding

Right out in the wilderness, get disconnected during the day and pursue activities like kayaking, canoeing, biking then by night have good access to services like accommodations and restos. For unwinding, hit Le Cachottier in Rouyn-Noranda, the funky bistro-bar serves tapas in an ultra-chic setting.

One of the bragging rights around Abitibi is the gold belt. Considered the only site in Canada that brings visitors into the heart of a gold mine, clients can truly imbibe at Cite de L’Or (City of Gold). 

For complete listings check out www.quebecoriginal.com


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Ilona Kauremszky

A regular contributor to Travel Industry Today, Ilona is a prize winning journalist whose writing pursuits have taken her around the globe.

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