12 MAY 2017: Toronto might have had stormy weather last week but that didn’t detract a group of sun revellers from hitting the posh Island Yacht Club to relax and unwind. Visit Myrtle Beach hosted an industry outreach event attended by travel professionals from trade partners and agents to local media to learn about how this sun-loving state is ideal for the next new travel trend: wellness tourism.

Wellness Tourism

According to the Global Wellness Summit, wellness travel is growing 50 percent faster than travel as a whole, and these visitors spend 130 percent more on vacations than the average traveller. What they’re looking for varies, from fitness and adventure, to mental wellness and relaxation.

And closer to home, a TD Canada Trust study reports 93 percent of Canadians working full-time believe taking vacation time is important for happiness while 92 percent reported how vacations are valuable in reconnecting with family and friends.

Scott Schult, vice-president of marketing with the Myrtle Beach Area Chamber of Commerce, told Travel Industry Today the setting is hands-down a great intro for relaxation seekers.

“A great way in coming to Myrtle Beach is the beach. Just waking up in the morning, and hearing that ocean crash on the shoreline and taking that long walk and just escaping the sights and sounds of a busy life and really rejuvenating, recharging those batteries,” he says.

International visitors Myrtle Beach, South Carolina with its 60 miles or 96 kilometres of coastline ranks as one of the fastest-growing family and vacation destinations in America.  Visit Myrtle Beach reports roughly 18 million annual visitor arrivals.

Schult says among the international visitor arrivals, Canada scores the highest. “We welcome 83 percent Canadian visitors. It’s our largest international market.”

There’s something on the wellness front around the Myrtle Beach area for everyone. Families, he notes, can go out and do things together. “Rent a boat, rent a kayak, and get on a paddle board,” he suggests as some examples of fun family bonding activities.

Myrtle Beach offers wellness-themed experiences and attractions along the storied coastline from fitness and adventure to health-conscious and relaxing.

How to get the Wellness Vibe in Myrtle Beach

Try yoga on the beach, in the studio, or unwind in other unique places such as Ripley’s Aquarium.

Take a leisure walking tour through Downtown Conway, a historic river town.

Explore nature trails at Myrtle Beach and Huntington Beach State Parks.

Run along the famous Boardwalk & Promenade or the two-mile paved trail at the athletic complex known as Grand Park located by the Market Common which is a bustling lifestyle centre.

Bike the Waccamaw Neck Bikeway, a popular multi-purpose path.

Go for some stand-up paddle boarding.

Experience a night kayak with Black River Outdoors, a local eco-tour outfitter.

Register for meditation classes at a local favourite known as Yoga in Common.

Take a peaceful walk through beautiful Brookgreen Gardens, a sculpture garden and wildlife preserve located off Murrells Inlet.

Spot wildlife on a dolphin cruise or kayaking tour.

It’s time to relax and unwind. It’s time for Myrtle Beach.

For more information visit: 



Myrtle Beach has non-stop direct service to Toronto with WestJet and Porter Airlines and connecting flights with other major air carriers.

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Ilona Kauremszky

A regular contributor to Travel Industry Today, Ilona is a prize winning journalist whose writing pursuits have taken her around the globe.

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