19 APR 2017: Transat is creating a new distribution unit, to be headed by Joseph Adamo, who has been appointed vice-president and chief distribution officer, Transat Tours Canada (TTC). The new distribution unit groups the company’s commercialization and Customer Care Centre resources. The position of general manager, Transat Distribution Canada (TDC), held by Adamo since 2013, now goes to Nathalie Boyer, who has been a member of the TDC executive for the past 17 years. She will take up her duties on May 1, 2017.

“By further developing our expertise in distribution, we aim to strengthen our business relationships with our partner agency networks and optimize sales of our products, under the Transat and Air Transat brands,” said Jean-Marc Eustache, president and CEO, Transat.

“In so doing, we acknowledge the strength and importance of the Canadian agency network when it comes to travel distribution, starting with our own network. Our teams and partners will be able to look to the experience and leadership of Joseph Adamo and Nathalie Boyer, both of whom are seasoned professionals and passionately committed to their work.”

Adamo has some 30 years’ experience in all areas of marketing. He has held a variety of key positions at Transat in the past few years, and has gained in-depth knowledge of the travel industry, distribution and B2B sales. Adamo will take up his new role alongside Annick Guérard, president and general manager TTC, while remaining president of TDC.

Boyer is a chartered professional accountant with some 20 years’ experience in finance and administration. Since joining Transat in 1999, she has held various management positions, including at TDC. Boyer has a wealth of experience in travel, distribution and accommodations, both in Canada and internationally.


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