13 MAR 2017: Eye-high leg kicks, squeals, and bold burlesque attire, the kind with a tight bustier and petticoats were all part of a musical grand finale to a trade show only the French could seamlessly orchestrate. It’s pure Joie de Vivre.

Representatives from the French capital’s oldest Cabaret spot, the Paradis Latin in Paris alongside a duo of belles danseuses were part of an industry event hosted by the France Tourism Office, Atout France, at the Old Mill in Toronto.

The trade show theme: Joie de Vivre spotlighted state-of-mind themes familiar to this destination – hospitality, sharing, curiosity, and “the omnipresent sense of humour” as Mélanie Paul-Hus, interim director for Canada, Atout France, described earlier at a press conference. “The Joie de vivre state-of-mind, these values, to us, are almost contagious.”

The Most Popular Tourist Destination in the World

France currently ranks as the most popular tourism destination in the world despite a drop in tourism attributed to terrorism-related attacks.  

The French Government reports in its latest tourism statistics that tourism in France represents 7.3 percent of the GDP which has resulted in €259 ($371.6) billion from tourism. “France remains the most visited destination with 84.5 million international tourist arrivals,” Paul-Hus added.

Only a few weeks ago major publications like Travel and Leisure and MSN headlined stories, “France Is the Most Popular Tourist Destination in the World,” and “France is Still the Most Popular Tourist Destination in the World.”

Canadians love France

“Canadians are loyal to France and travel there every year in large numbers,” said Paul-Hus announcing over one million Canadians travelled to France in 2015 mostly to visit monuments or sample the gastronomy.

Atout France reports Canadian travellers now rank as the 12th largest source market to the French country.

Air France launches new menu + other news

A representative from Air France/KLM, an event partner, briefed the press on its routes, new menu options in Business Class, the upcoming inaugural Dreamliner flight, and air passengers travelling with an international ticket have complimentary access to a new lounge at Paris-Charles de Gaulle airport.

This summer Air France will have 33 weekly flights from Canada.

At the Paris-Charles de Gaulle airport drop by the new Paris Instant lounge at Terminal 2E, a dedicated zone with a French theme: how to live like a French person.  Passengers with an international boarding pass have the opportunity to enjoy the free services such as a children’s play area, a library, and even long chairs for a nap.
Foodies in Business Class can enjoy three menus designed by acclaimed Michelin-starred chef Daniel Boulud. The new menus are in conjunction with the existing menus on offer to Business Class passengers. 

Watch for the inaugural Paris-Montreal Dreamliner 787-9 arriving to Montreal on May 1. Equipped with Wi-Fi and the latest Air France cabins, the aircraft is greener, cleaner, quieter and lighter. The historic flight to Montreal will be the first transatlantic destination served by this new generation aircraft.


In September Paris will learn whether it will win its bid to host the 2024 Summer Olympics. A promotional video acclaims, “In a city where sharing is a way of life,” “Sharing to unite us” and “Sharing the best we have to offer.”


Drum roll svp

Atout France held an awards ceremony for the fifth time honouring the top France products as selected by travel agents.

France Product of the Year – Planete France

Paris City of Light Award- Globus Family of Brands

Best partner of the year – Longitude 180

In this four city tour (Montreal, Toronto, Calgary, and Vancouver) agents who attended the trade event in Toronto had a chance to mingle with 26 exhibiters and were entertained at a reception with a Paradis Latin mini show as well as an awards ceremony.    

The Consul General of France in Toronto, Marc Trouyet, also in attendance at the reception delivered three simple messages: Come to France, share the joie de vivre, and expect to see a closer Canada-France relationship once the proposed EU-Canada Comprehensive Economic and Trade Agreement (CETA) is ratified.

“We are going to witness even a more close relationship between France and Canada with the agreement between the EU and Canada. In the coming months we will see more trade exchange between the two countries and more visits between the two countries,” he said offering as an  example the upcoming Provence tourism marketing event to be held in Toronto this spring.  

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Ilona Kauremszky

A regular contributor to Travel Industry Today, Ilona is a prize winning journalist whose writing pursuits have taken her around the globe.

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