09 MAR 2017:  My Passion Media Inc. has announced the expansion of its editorial team in Toronto with the appointment of travel media veteran Mike Baginski to the role of associate publisher and executive editor, effective immediately.

Baginski joins My Passion Media after 23 years with Baxter Travel Media, most recently as publisher and managing editor, where he was instrumental in establishing important industry relationships for the brand, while also producing content, creating new initiatives, business development and managing an editorial team.

In this newly created position, Baginski's primary focus will be on CT and supporting its continued development as a sales and professional development resource for travel professionals. Baginski will also be instrumental in ensuring the coverage of destinations and suppliers extends into My Passion Media's various consumer outlets.

"I'm happy to have found a new home at My Passion Media," Baginski said.  

"It's my belief that the future of travel media in Canada lies in being able to access both trade and consumer audiences, and I'm looking forward to working on this expanded portfolio."

"Anyone would be fortunate to have Mike on their team," said Jennifer Prendergast, publisher of CT & Canadian Traveller magazines.

"With his winning reputation, not to mention his long-standing relationships and deeply-rooted knowledge of the Canadian travel industry, we know he is a valuable addition to My Passion Media, as we continue to innovate our products and offer unique editorial and advertising opportunities to our partners.  We're thrilled to have him on board."

Baginski can be reached at mikeb@mypassionmedia.com.

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