The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism, has released its “2024 State of the Industry – Food & Beverage Tourism” report, which is available as a free download. The report is the WFTA’s annual bellwether assessment and analysis of the food and beverage tourism industry (also known as culinary tourism or gastronomy tourism).

Every year, the Association interviews leading industry experts and provides expert analysis in the form of this thought leadership report.

This year, 12 trends are discussed and broadly cover developments in authenticity; localism; sustainability; diversity; AI; consumer behavior; influencers; health and wellness; social media; and customer loyalty.

The report is used by businesses, organizations, and tourism offices to inform their strategy, marketing and related planning decisions over the coming 12 months. The report is oriented for professionals in the food, beverage, tourism, and hospitality industries.

Interested parties can learn more or download a free copy of the report in English, French, Spanish, Italian or Portuguese from this LINK.

WFTA

The World Food Travel Association is a global, non-profit, non-political organization whose mission is to work with destination marketers and their stakeholders to facilitate the discovery and appreciation of unique culinary cultures by travellers. Founded in 2003, the WFTA is the world’s leading authority on gastronomy tourism and the global voice of the industry.