Based on research among more than 27,000 travellers across 33 countries and territories (including over 1,000 in Canada) Booking.com looks at some of the unique spots that are at the top of everyone’s lists for 2025. Their Travel Predictions report highlights a collection of diverse destinations offering a wide range of experiences, from serene beach getaways to cultural hubs and adventure-filled landscapes.
- Sanya, China
Situated on Hainan Island, Sanya is often referred to as “China’s Hawaii” due to its year-round warm climate and pristine beaches. With more than 20 km of coastline, the city offers travellers a blend of natural wonders, including the Yanoda Rainforest and the geothermal hot springs of Nantian. Sanya’s coastal views, beaches, tropical forests and luxury resorts make it an ideal escape for those seeking both relaxation and adventure.
Trend: Its clear skies and natural beauty also tie into Noctourism, offering opportunities for stargazing and escaping daylight heat as travellers seek to connect with the natural world at night.
- Trieste, Italy
Positioned on a narrow strip of land between the Adriatic Sea and Slovenia, Trieste is a cultural melting pot influenced by Italian, Slovenian and Austrian heritage. This port city offers visitors historic landmarks like Miramare Castle and Piazza Unità d’Italia alongside stunning coastlines and tranquil hiking trails. Its mix of rich history and natural beauty makes Trieste a hidden gem for those looking to explore a lesser-known European city.
Trend: Trieste’s unique mix of cultures and historical architecture is ideal for travellers seeking authentic, off-the-beaten-path experiences. What’s more, it’s one of the lesser-known cities in Italy, making it perfect for people looking to avoid the crowds and discover hidden gem destinations.
- João Pessoa, Brazil
Known as the “Sun Gate” due to its easternmost location in South America, João Pessoa is celebrated for its lush green landscapes and rich cultural heritage. The city’s botanical gardens, historic churches and serene beaches, such as Picãozinho and Alligator Beach, balance natural beauty with historical significance. João Pessoa also offers travellers a chance to explore local crafts, such as pottery and embroidery, at the Tambaú Market.
Trend: Its beautiful beaches (check out a guided beach tour for the ultimate experience), natural parks and historic sites make it a fabulous destination for multigenerational trips.
- Tromsø, Norway
Situated 350 km north of the Arctic Circle, Tromsø is one of the best places in the world to witness the Northern Lights. Its stunning fjords, wildlife and remote wilderness provide a perfect backdrop for nature lovers. The city itself is known for its historical wooden houses, dating back to the 18th century, and its picturesque surroundings. Tromsø offers a unique combination of adventure and relaxation, from floating saunas in the harbour to husky puppy training.
Trend: Adventurous travellers of any age can delight in ice fishing, wildlife tours, reindeer sledging and more. You could even put the “skiing” back into SKI (spending kids inheritance) holidays with one of Tromsø’s resorts.
- Willemstad, Curaçao
The capital city of Curaçao, Willemstad, is a vibrant Caribbean destination characterised by its pastel-coloured colonial buildings and rich history. Recognised as a UNESCO World Heritage Site, Willemstad’s cultural attractions include the Museum Kurá Hulanda, which explores the history of the transatlantic slave trade, and the picturesque Queen Emma Bridge. Plus, with beautiful beach coves, opportunities to swim with turtles and lively street markets, Willemstad is perfect for travellers looking to combine history with relaxation.
Trend: The city’s vibrant street art and markets also connect to Vintage Voyaging, where travellers can source unique, locally crafted souvenirs, moving from fast fashion to more sustainable, culturally rich purchases.
- San Pedro de Atacama, Chile
Located in one of the driest deserts in the world, San Pedro de Atacama is a remote destination that offers awe-inspiring natural wonders and clear skies for stargazing. From tours of its flamingo-dotted salt flats to active geysers and towering volcanoes, holidays to Atacama provide a breathtaking backdrop for travellers seeking a deeper connection with nature.
Trend: San Pedro offers a wealth of incredible wellness activities, aligning this destination with travellers seeking life-prolonging experiences around the globe. Indulge in the healing properties of its geothermal springs and try one of the yoga classes offered by many of the city’s accommodations.
- Tignes, France
A year-round adventure destination in the French Alps, Tignes offers activities for thrill-seekers both on and off the slopes. Known for its expansive skiing and snowboarding opportunities in the winter, Tignes also draws summer visitors with its hiking trails, horseback riding and lake sports. The après-ski culture in this high-altitude resort is equally vibrant. Sun-soaked terraces and traditional Alpine cuisine are aplenty for those looking to unwind and refuel after a day of action-packed adventure.
Trend: With skiing, snowboarding, hiking and horseback riding, Tignes is an adventurous hotspot for baby boomers seeking thrilling activities.
- Naha, Okinawa, Japan
As the capital of Okinawa, Naha offers a fascinating blend of modern city life and traditional Ryukyuan culture. Visitors can explore historic sites such as Shuri Castle and the Gyokusendo Cave, experience the vibrant atmosphere of Kokusai Street and even dive into nature with a guided kayak tour of the region’s mangroves. With its mix of historic landmarks and serene botanical gardens, Naha appeals to both cultural explorers and those looking for a more relaxed experience.
Trend: Naha’s blend of historical sites and peaceful gardens makes it a suitable destination for neurodivergent travellers. It offers sensory-friendly environments and culturally immersive experiences.
- Villajoyosa, Spain
This charming town on Spain’s Costa Blanca is known for its picturesque streets lined with colourful houses, which were originally painted to help fishermen identify their homes from the sea. Villajoyosa is a peaceful seaside destination, offering visitors a glimpse into the town’s rich fishing heritage and opportunities to explore its archaeological sites and landmarks by joining a guided historical tour. With its quiet beaches and traditional Mediterranean cuisine, Villajoyosa is an ideal spot for a relaxing coastal getaway.
Trend: It’s a relaxing destination for multigenerational holidays, where families can enjoy slower-paced, culturally enriching holidays together. If you have several generations travelling together, consider renting a private villa in Villajoyosa so you have more space to relax together.
- Houston, Texas
As the fourth-largest city in the US, Houston offers a unique blend of good-old Southern charm and cosmopolitan urban energy. You have the edgy and artistic Montrose district to the west of the city, known for its live music venues and LGBTQ+ scene, and the culturally rich East End with a vibrant Latino community. The city’s food scene is also world-class, with incredible global cuisine on just about every corner. The so-called “Space City” also has long-standing connections with NASA, and travellers can visit Space Centre Houston for immersive experiences that are quite literally out-of-this-world.
Trend: Houston’s mix of family-friendly attractions and culturally diverse experiences make it a top choice for multigenerational trips. Families can enjoy an all-encompassing trip that combines space exploration with vibrant city culture, appealing to travellers seeking shared experiences across generations.
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