11 Oct 2017: Thomas Cook has launched a new service that allows customers in the UK to choose their specific hotel room before they leave home. For a fee, customers can see the floor plan of the hotel six days prior to departure and select a room from those available in their room category.  

The new initiative which costs €30 ($40) per booking is initially available in 50 hotels, across all six of Thomas Cook's own-brands, in destinations including Gran Canaria, Cyprus, Greece, Turkey, Majorca and Tenerife.

Thomas Cook says it will be available in 300 hotels by summer 2018.

Company research showed 87% of customers said they would likely use the service and a trial in a small number of hotels resulted in a 20% conversion rate.

Thomas Cook claims it is the first UK package holiday company to offer the option.

UK managing director Chris Mottershead said Thomas Cook has always prided itself as being a pioneer in the travel industry and their customers have higher expectations of their holidays than ever before.

“This innovation is receiving overwhelmingly positive feedback from the customers who've taken advantage of it."


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