08 NOV 2018: Fairmont Hotels & Resorts released its second Luxury Insights Report. The study reveals that guests look to luxury hotels as a key aspect of their travel experience, and that the influence of hotels goes beyond the traditional expectation of having a place to sleep at night.  Guests expect hotels to provide immersive experiences that are sustainably viable and meet the needs of their entire family.

Report highlights include:

Exclusive experiences: Travellers prioritize experiences over brands, with two out of three considering it important to have experiences not readily available to everyone (65%).

Destination insiders: Eighty-nine percent of those surveyed said that the best hotels have colleagues that are familiar with the area and can provide the inside scoop on things only the locals know.

The hotel factor: Ninety-three percent of luxury travellers consider the hotel an important part of the vacation experience – so much so that over half (59%) feel that hotel options influence their choice of destination.

Generation green: Eighty-four percent of respondents consider it important that the hotel provides recommendations of experiences that are not detrimental to the local community. Guests recognize over-tourism as a growing concern and that changes need to be made if the beauty that attracts them to worldwide destinations is going to last; travellers look to luxury hotels to help drive change that is positive and sustainable.

No flight required: Luxury hotels are not just for the jet-set. For 77%, these remarkable properties provide a memorable option for social and business occasions in their hometown. As pillars in their communities, locals seek these institutions to celebrate momentous occasions and create family traditions.

Community connection: Seasoned travellers understand the impact of tourism within a destination. Four out of five think environmentally sustainable practices and locally sourced kitchen ingredients are important.

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