11 OCT 2018: At a Calgary event yesterday, WestJet unveiled a refreshed brand including a national advertising campaign, its first three international Boeing 787-9 Dreamliner routes and a new Platinum WestJet Rewards tier.

The refreshed brand image outlines WestJet's global ambitions and highlights new products aimed at international and Premium travellers. Called, Love Where You're Going, the new WestJet commercial can be viewed above.

"Today's announcement marks a pivotal time for WestJet," said Ed Sims, WestJet president and CEO. "Love where you're going embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline. Our 13,000 WestJetters are unique assets, and what we deliver for our 24 million guests is something that cannot be replicated."

In addition to the announcement of the brand refresh, Sims also revealed that WestJet will launch its first three 787 Dreamliner non-stop routes from Calgary to Paris, Dublin and London to become the first Canadian airline to base its Dreamliner aircraft out of Calgary International Airport.

Sims also announced that WestJet Rewards will introduce a new Platinum tier to launch later this year.

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