19 JAN 2018: Travel Professionals International (TPI) has announced that industry veteran Zeina Gedeon has joined the company in the position of chief executive officer, effective immediately. Gedeon will focus on two key priority areas - growth and innovation.

"Zeina brings an incredible amount of experience to TPI," said Morris Chia, TPI president. "Through this experience and her relationships we are perfectly poised for Zeina to take TPI to the next level of growth and innovation."

Gedeon's growth priority will be to increase sales and commission revenues for the company in addition to building TPI's footprint, through acquisition of individual travel advisors, storefronts, and agency groups.

Her innovation priority will further develop internal systems such as TPI's exclusive Lynx platform, building on existing gains the company has made in lead-generation and automated content delivery for its travel advisors.

"Innovation cannot happen without the correct corporate culture, and TPI's head office team and travel advisors have the incredible passion and knowledge needed to continue to grow and innovate together," said Gedeon. "I'm excited to contribute to these ongoing efforts started under Morris' leadership."

Gedeon brings to TPI over 20 years of experience in the travel industry, including various president and vice president roles at companies such as Air Canada, Air Canada Vacations, and TravelBrands, in addition to her previous experience on TPI's Corporate Advisory Board.

Gedeon is based between Montreal and Toronto and can be reached at zgedeon@tpi.ca.

 

 

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