17 MAR 2017: The Irish Whiskey Tourism Strategy is to triple the number of Whiskey tourists visiting Ireland annually to 1.9 million by 2025. Irish Distiller’s new “Jameson Distillery Bow St” brand will be contributing to the results, having just undergone a 11 million euro renovation and set to offer guided tours of the facility in Smithfield, Dublin.
The distillery will offer three tours:
‘The Bow St Experience’ which tells the story of its history and heritage and ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ which highlight whiskey and cocktails with opportunities for guests to enjoy samples straight from the cask.
GM Ray Dempsey said, “We have had the privilege of calling Bow Street home since 1780 and we’re delighted with our makeover…Visitors can look forward to immersive storytelling where they will be invited to touch, smell and most importantly, taste Jameson.”
Jean-Christophe Coutures, chairman and CEO of Irish Distillers said, “The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey lovers from across the globe and sharing our story with them.”